The future of Advertising

First it was A.I. with their interactive mystery game to promote the movie. (I followed this one pretty closely but didn't contribute anything to solving it. Seriously, the people involved had tons of free time and m4dd l337 sk1llz d00d.)

Now Microsoft got in the game with Vanishing Point. Very cool. Check out this video




and this wiki.

This is how you get eyeballs. It's not by shouting at people and hectoring them. Now that we have iPods we don't hear radio commercials (neither do those of us with Sirius). We have TiVo so there's no commercials there either. Internet commercials are relegated to the margins.

Reaching consumers now requires viral marketing and interest. I, for one, welcome this sort of change.

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