World Cup viewers may top 30 billion: "The 2006 soccer World Cup continues to set television ratings records, with cumulative viewing figures for the month-long tournament expected to exceed 30 billion or five times the total world population."

So...we're bringing people from other planets to watch?

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Anna Venger said…
Now, Duffy. We don't have to bring them in. They're already watching. They're always watching...
3:38 PM
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