With the advent and rise of blogs and alternative media even that is getting tough. Not one MSM outlet has covered the story of Sarah Palin drawing a crowd of 60,000 in Florida. They have no interest in undermining their candidate and helping "that woman".
They don't get to do that any more. Drudge has picked up the story so now it's national. It's part of the conversation. Even worse, the public is reminded, yet again, how lazy they are. How much they are in the tank for Obama.
The MSM is like American auto manufacturers in the 70's. Their product is horrible and protected by inertia and decades of monopoly. Now the scrappy outsider is here and it eating their lunch while they try to course correct. In the short run they're going to take a huge beating. In the long run, they're going to have to reinvent themselves and put out a better product.