USATODAY.com - Ford Motor considers going private: "CEO Bill Ford has been criticized for several incidents since taking the job in October 2001."

Actually, he was criticized before that. It was noted that he has no experience that would lead anyone to believe he could lead Ford. The only qualification he had was his family name and 5% of the stock. Jac Nassar is looking pretty good right now.

Ford has had not only quality and build problems but their tooling costs are higher than their competitors which is death for auto companies.

From a consumer perspective, Ford has been producing boring and uninspiring cars for 10 years now. The hit they had with the Explorer has died with the gas prices north of $3.00 per gallon and the Mustang didn't make the splash they hoped for. The relaunch of the Thunderbird was an absolute disaster. A $40,000 car that is slow, ungainly and had quality problems. No wonder the customers stayed away in droves. I thought the Mercury Marauder would be a hit but they diluted it down so much it was slower than the Honda Civic. Not good news for the boomer looking for a muscle car.

Bill Ford has to go if there's any hope to keeping FoMoCo afloat. They need a whole new design team and taking the company private may help in some respects but will not get their stock out of the basement.

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